“The difference between short-term benefits and long-term benefits are like building a nice office versus building a brand like Coca Cola.” OfficeBenefitsBusiness QuotesMarketing QuotesCoca ColaBrand QuotesBrand BuildingLong Term BenefitsShort Term Benefits Book:17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure Source: 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure