“Like propaganda generally, advertising must thus pervade the atmosphere; for it wants, paradoxically, to startle its beholders without really being noticed by them. Its aim is to jolt us, not "into thinking," as in a Brechtian formulation, but specifically away from thought, into quasiautomatic action: "To us," as an executive at Coca-Cola puts it, "communication is message assimilation--the respondent must be shown to behave in some way that proves they [sic] have come to accept the message, not merely to have received it.”
Quote by Mark Crispin Miller
Work
Boxed in: The Culture of TV
Boxed in: The Culture of TV delves into the transformative power of television, analyzing its development from a niche entertainment to a dominant cultural force. The book investigates the ways in which TV shapes public opinion, influences social norms, and reflects societal values. It examines key moments in television history, notable shows, and the industry's impact on media consumption and storytelling. more
Author
Mark Crispin Miller
Mark Crispin Miller is an American scholar and professor specializing in political science, communication, and critical theory. His research focuses on the interrelationship between power, media, and culture, particularly on how media manipulates public opinion. more
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