“... we can say that it takes generations for a firm to understand value before they can adapt to it.” BusinessReputationHeritagePrestigeBrandBusiness DevelopmentFamily BusinessFranchiseFranchising Book:Bringing the World of Super Luxury to Kuwait: 2014 Dissertation by Anas O. H. Hamshari, from the European School of Economics in Florence, Italy Source: Bringing the World of Super Luxury to Kuwait: 2014 Dissertation by Anas O. H. Hamshari, from the European School of Economics in Florence, Italy