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B. J. Fogg

B. J. Fogg Books

Computer Scientist

B. J. Fogg is a renowned computer scientist whose research focuses on human-computer interaction and online behavior change. His work is significant in understanding how people make decisions online and how to design effective interventions to promote positive behavior change.

Persuasive Technology: Using Computers...

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“Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.”

Motivation Goal Focus Easier Behavior Guides

Author:B. J. Fogg

“Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.”

People Next Social Powerful Technology Revolution Persuading Social Revolution

Author:B. J. Fogg

“Design your site so it looks professional”

Looks Design Site

Author:B. J. Fogg

“Plant a good seed in the right spot and it will grow without further coaxing”

Grows Plant Seeds Spots

Author:B. J. Fogg

“Put hot triggers in the path of motivated people.”

People Creativity Path Design Hot Motivated Triggers

Author:B. J. Fogg

“People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.”

People Humans Natural Effort Teaching Training Adults Lazy Clash Wiring

Author:B. J. Fogg

“Design your life to minimize reliance on willpower.”

Design Entrepreneur Willpower Reliance

Author:B. J. Fogg

“Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.”

Simple Technology Influence Cost Behavior Benefits Tasks Increase Complexes Simplicity Users Ratios Computing Persuading

Book:Persuasive Technology: Using Computers to Change What We Think and Do

Source: Persuasive Technology: Using Computers to Change What We Think and Do

About the Author

Known for: Computer Scientist
Quotes: 8

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Design People Behavior Persuading Technology Adults Benefits Clash Complexes Computing

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