“Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.”
Quote by B. J. Fogg
Work
Persuasive Technology: Using Computers to Change What We Think and Do
The book investigates the intersection of technology and persuasion, examining the ways in which computers can be designed to influence user behavior and cognitive processes. It covers a range of topics, including the ethical implications of persuasive technology and its potential impact on society. more
Author
B. J. Fogg
B. J. Fogg is a renowned computer scientist whose research focuses on human-computer interaction and online behavior change. His work is significant in understanding how people make decisions online and how to design effective interventions to promote positive behavior change. more
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