Authenticity: What Consumers Really Want
A source page for quotes linked to B. Joseph Pine II.
Related Quotes
“The experience of being understood, versus interpreted, is so compelling you can charge admission.”
“The history of economic progress consists of charging a fee for what once was free.”
“It's easier to be authentic if you don't say you are authentic.”
Source: Authenticity: What Consumers Really Want
“Experiences are as distinct from services as services are from goods.”