“By 1980, the economic theory of neoliberalism, with its faith in free markets, property rights, and individual autonomy, had begun to reshape cultural notions of good citizenship. The good citizen was increasingly imagined as an autonomous, informed individual acting responsibly in his or her own self-interest, primarily through the market, as an educated consumer. Dovetailing with the new health consciousness, the ethos of neoliberalism shifted the burden of caring for the well-being of others from the state to the individual and recast health as a personal pursuit, responsibility, and duty. As the burden of solving social problems and preserving the health of individuals shifted from the public to the private sector, alternative dietary ideals reinforced the increasingly important social values of personal responsibility and consumer consumption.” PoliticsHealthUs HistoryNeoliberalismDiet CultureFood Politics Book:Eating Right in America: The Cultural Politics of Food and Health Source: Eating Right in America: The Cultural Politics of Food and Health