“To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?” ThinkingWantNeedsAsksAudienceInformationCommunication Author:Chip Heath
“Create a need for closure.” NeedsClosure Book:Made to Stick: Why some ideas take hold and others come unstuck Source: Made to Stick: Why some ideas take hold and others come unstuck
