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Christian Rudder

Christian Rudder Books

Entrepreneur

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“The internet has many regrettable sides to it, but that's one thing that's always stood it in good stead with me: it's a writer's world. Your life online is mediated through words. You work, you socialize, you flirt, all by typing. I honestly feel there's a certain epistolary, Austenian grandness to the whole enterprise. No matter what words we use or how we tap out the letters, we're writing to each other now more than ever. Even if sometimes 'dam gerl' is all we have to say.”

“If there’s one thing I sincerely hope this book might get you to reconsider,” Rudder writes in the introduction, “it’s what you think about yourself. Because that’s what this book is really about. OKCupid is just how I arrived at the story.” Rudder wants to convince us that data is how we can arrive at our own stories. “As the Internet has democratized journalism, photography, pornography, charity, comedy, and so many other courses of personal endeavor, it will, I hope, eventually democratize our fundamental narrative.” Gone are the days when our moment is defined only by researchers, effete columnists or whoever else gets to say what a millennial is. Now, Rudder argues, the story is ours to tell.”

“A great piece of advice for online dating is to stand out from the crowd. So greetings like "hello" and "hi" are very common. They do less well than things that are a little bit quirky or a little bit weird, like "howdy" or "holla." The rarer your salutation, the better it does, in general.”

“Twitter, Reddit, Tumblr, Instagram, all these companies are businesses first, but, as a close second, they're demographers of unprecedented reach, thoroughness, and importance. Practically as an accident, digital data can now show us how we fight, how we love, how we age, who we are, and how we're changing. All we have to do is look.”