Quotessence
Home / Books / I, Claud ...: the autobiography of Claud Cockburn

I, Claud ...: the autobiography of Claud Cockburn

Book by Claud Cockburn · 3 quotes · People, Advertising, Advertising Business

Filter quotes by topic

I, Claud ...: the autobiography of Claud Cockburn Quotes

“The hired journalist, I thought, ought to realize that he is partly in the entertainment business and partly in the advertising business - advertising either goods, or a cause, or a government. He just has to make up his mind whom he wants to entertain, and what he wants to advertise.”

“Evidently there are plenty of people in journalism who have neither got what they liked nor quite grown to like what they get. They write pieces they do not much enjoy writing, for papers they totally despise, and the sad process ends by ruining their style and disintegrating their personality, two developments which in a writer cannot be separate, since his personality and style must progress or deteriorate together, like a married couple in a country where death is the only permissible divorce.”