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“Plain and simple, marketing is about nothing more than getting your product or service in front of likely buyers in a positively memorable way. Although there have been thousands of books written about marketing, that really is all that it’s about. When starting a business or growing your existing business, you must come to grips with the fact that marketing is SUPER IMPORTANT. In fact without effective marketing and a steady stream of customers, nothing else about your business really matters. The fancy LLC you just setup doesn’t matter. The super-detailed “Operating Agreement” doesn’t matter. The S-Corp you formed doesn’t matter and the new office space you just built out doesn’t matter either. Poor marketing makes people poor. Great marketing makes people rich.”

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“People naturally are attracted to the best of anything. Top people want to work where the best and most incredible products on the planet are designed, produced, and sold.”

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Book:Will Not Work for Food - 9 Big Ideas for Effectively Managing Your Business in an Increasingly Dumb, Distracted & Dishonest America
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