“Averages are great for monitoring but terrible for diagnosis.” Life LessonsChangeAverage Book:Reset: How to Change What's Not Working Source: Reset: How to Change What's Not Working
“Change is not AND, it's INSTEAD OF.” Change Book:Reset: How to Change What's Not Working Source: Reset: How to Change What's Not Working
“Take a company like GM. For years, people were warning its execs that the company was too dependent on big SUVs and trucks, that it was falling behind other companies in innovation. A lack of knowledge wasn't the problem. And mothers and fathers everywhere try to warn their kids that maybe a giant tattoo isn't such a good idea. Good luck in that fight, Knowledge.” PeopleTryingYearsIdeasProblemBigsKidsMotherFallFightingFatherBehindsCompanyInnovationLuckGiantsDependentWarningGood IdeasTattooTruckGood LuckMother And FatherLack Of KnowledgeSuvsFalling Behind Author:Dan Heath
“You wan't to invent new ideas, not new rules.” IdeasMarketingHelpfulNew IdeasShocking Author:Dan Heath
“Data are just summaries of thousands of stories - tell a few of those stories to help make the data meaningful.” HelpingStoriesMeaningfulDataSummary Author:Dan Heath
