“It's a chicken-and-egg thing. You could send cards to everyone in San Francisco, but if the merchants don't have the terminals, what's the point? What you need is a cooperative effort with merchants in a metropolitan area to create a tipping point where you can justify advertising and merchants are willing to attempt this new payment system.” IfsNeedsEffortWillingAreasCardsAdvertisingJustifyEggsChickensSan FranciscoPaymentMerchantsCooperativesTippingTipping PointMetropolitan Author:David Robertson
“Consumers could be in for an even sweeter deal, either getting discounts from retailers for using the PIN debit cards or being rewarded by card network by winning money back for using the signature debit cards.” WinningDealsCardsConsumersPinsSignaturesDiscountsRetailersDebitDebit Cards Author:David Robertson
