“Whether you are buying a car or casting a ballot, choosing a job or planning a family, follow your moral compass. Don't let others define you. Don't let advertisers mold you; don't let zealots ensnare you; don't let conventional wisdom trap you....you are part of a much larger whole.” WholeJobsMoralCarPlanningBuyingConventionalTrapsCastingCompassMoldBallotsConventional WisdomAdvertisersDefine YouMoral CompassZealotBuying A Car Author:Denis Hayes
“Environmentally, business in America in 1970 was very similar to business in China today. Even if a CEO wanted to be a responsible corporate citizen, he (and they were all "he's" then) simply couldn't invest a billion dollars in pollution controls to produce a product that was indistinguishable from those of his competitors. His products would be priced out of the market. Passing laws that created a clean, level playing field for whole industries had to be a core focus of the 1970s.” IfsWholeWould BeTodayWantedAmericaLawLevelsFocusFieldsProduceProductsIndustryCitizensResponsibleDollarsCleanChinaBillionsCorePassingPassingsCorporatePollutionCeoCompetitorsPlaying FieldsLevel Playing FieldPollution ControlPassing Laws Author:Denis Hayes
“We need a firm cap on carbon emissions from fossil fuels. No coal, oil, or gas could enter the economy until the buyer had a permit. All permits would be auctioned by the federal government, and the number of permits auctioned would be decreased by three percent per year. Permits could be traded, but they could not be created out of whole cloth by companies that plant forests or dump iron filings at sea.” NeedsYearsWholeGovernmentWould BeThreeNumbersCompanyEconomySeaPercentPlantOilForestsFirmFuelGasIronPermitCarbonFederal GovernmentCoalFossilsCapsFossil FuelEmissionsDumpBuyersFilingCarbon Emissions Author:Denis Hayes
“We've made some heroic efforts, but the Earth as a whole is in worse shape today than 30 years ago, ... There's been 30 more years of greenhouses gases, species extinctions and population growth.” YearsMadeWholeTodayEarthGrowthEffortShapesYears AgoSpeciesPopulationHeroicExtinctionGreenhousesGreenhouse GasesPopulation GrowthSpecies Extinction Author:Denis Hayes