“People gravitate toward products that are bold, but instantly comprehensible: Most Advanced Yet Acceptable--MAYA.” CreativeCreationMayaHitsDerek Thompson Book:Hit Makers: Why Things Become Popular Source: Hit Makers: Why Things Become Popular
“It begs for a gospel of perseverance through inevitable failure... There is no antidote to the chaos of creative markets. Only the brute doggedness to endure it.” CreativityCreativeViralDerek ThompsonDogged Book:Hit Makers: Why Things Become Popular Source: Hit Makers: Why Things Become Popular