“People gravitate toward products that are bold, but instantly comprehensible: Most Advanced Yet Acceptable--MAYA.” CreativeCreationMayaHitsDerek Thompson Book:Hit Makers: Why Things Become Popular Source: Hit Makers: Why Things Become Popular
“Cultural products will spread faster and wider when everybody can see what everybody else is doing. It suggests that the future of many hit-making markets will be fully open, radically transparent, and very, very unequal.” CultureMarketingPopularityPredictionForecastHits Book:Hit Makers: The Science of Popularity in an Age of Distraction Source: Hit Makers: The Science of Popularity in an Age of Distraction
“Imitating recent successes is a game that everybody knows how to play. But seeing the next big thing before anybody else sees it is far more valuable... It means being a little bit wrong at just the right time.” SuccessBusinessLeadersPopularityHits Book:Hit Makers: The Science of Popularity in an Age of Distraction Source: Hit Makers: The Science of Popularity in an Age of Distraction