“You need to look no further than Apple's iPhone to see how fast brilliantly written software presented on a beautifully designed device with a spectacular user interface will throw all the accepted notions about pricing, billing platforms and brand loyalty right out the window.” NeedsLooksWrittenWindowNotionAcceptedLoyaltyBrandsApplesDevicesSoftwareUsersPlatformsSpectacularIphoneInterfacesPricingUser InterfaceBillingBrand Loyalty Author:Edgar Bronfman, Jr.
