“Any time that you can give the consumer more of what they want, it's a good thing. I said from Day 1 that the unbundling of the album is a good thing.” WantGivingSaidGood ThingsAlbumsConsumers Author:Edgar Bronfman, Jr.
“By packaging a full album into a bundle of music with ringtones, videos and other combinations and variations, we found products that consumers demonstrably valued and were willing to purchase at premium prices. And guess what? We've sold tons of them.” FoundWillingProductsAlbumsVideoConsumersCombinationVariationBundlesPremiumPackaging Author:Edgar Bronfman, Jr.
