“What is to be sought in designs for the display of information is the clear portrayal of complexity. Not the complication of the simple; rather the task of the designer is to give visual access to the subtle and the difficult - that is, revelation of the complex.” GivingDifficultSimpleClearInformationDesignTasksComplexesAccessDesignerComplexityVisualsRevelationsSubtleDisplayComplicationPortrayal Author:Edward Tufte
“My idea here is that, inasmuch as certain cognitive tasks and principles are tied to nature's laws, these tasks and principles are indifferent to language, culture, gender, or the particular mode of information that is provided.” IdeasLawCertainCultureLanguageNaturePrinciplesInformationParticularTasksGenderTiedIndifferentCognitiveLanguage Culture Author:Edward Tufte
“The speculative part of my work is that these particular cognitive tasks - ways of thinking analytically - are tied to nature's laws.” ThinkingWayLawNatureParticularTasksTiedWay Of ThinkingCognitive Author:Edward Tufte
“I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.” BelieveOrderDesignTasksUniversalProfoundWorthwhileDisplayAccordCognitive Author:Edward Tufte
