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Famous Eeva Lancaster Quotes

“I think of book development like cooking spaghetti. There are many ways to cook it, but the basic ingredients should be present: The pasta, and the sauce, and the cheese topping! If you’re a fabulous cook, and you plan on selling spaghetti to earn extra income, it should be obvious to you that there are a lot of other places where it is sold, and you would have to convince people that your spaghetti is better than the others. You’d do this by making sure that the noodles are perfectly al dente, the sauce is tasty, and to give it an edge, you’d make it cheesier, put it in a nice container, and maybe add a sprig of parsley on top to add to the appeal. You wouldn’t serve it on the floor and tell people to go on and taste it because it’s truly delicious, and that you have slaved for many hours perfecting the taste. Packaging and appearances are important, as much as the taste. In publishing, you could be the next great writer, but if you don’t present your words in the most appealing way possible, especially in this highly competitive industry, I doubt anyone would bother to read it except your friends and family, if at all.”

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Book:Being Indie: A No Holds Barred, Self Publishing Guide for Indie Authors
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“Good cover design is not only about beauty... it’s a visual sales pitch. It’s your first contact with a potential reader. Your cover only has around 3 seconds to catch a browsing reader’s attention. You want to stand out and make them pause and consider, and read the synopsis.”

MarketingPublishingMarketing AdviceBook CoversPublishing BooksCover Design
Book:Being Indie: A No Holds Barred, Self Publishing Guide for Indie Authors
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“We can’t be everything for our book. Sometimes, we must surrender it to people who can help. It’s all about the book. It’s not a reflection of your competence. But, please ask from the right people. Hire the right people. Approach experts. Friends are great for moral support, but when you need expertise and advise, then ask the experts. Otherwise, you’d be a blind man being guided by another blind man telling you which way to go. A practice that is too common in this industry.”

PublishingSelf PublishingPublishing BooksSelf Publishing TipsAuthors On AuthorsIndie Publishing
Book:Being Indie: A No Holds Barred, Self Publishing Guide for Indie Authors
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