“So this is the goal: To make money by increasing net profit, while simultaneously increasing return on investment, and simultaneously increasing cash flow.” PurposeGoalMoneyBusinessReturnFlowIncreaseAimInvestmentInvestingProfitMaking MoneyCashGet MoneySimultaneousCash FlowReturn On Investment Book:The Goal: A Process of Ongoing Improvement Source: The Goal: A Process of Ongoing Improvement