“I realized that there wasn't accessible, user-friendly content out there that really empowered people to find a way into the green movement.” PeopleWayMovementGreenI RealizedFriendlyUsersEmpoweredUser FriendlyGreen Movement Author:Elizabeth Rogers
“Yes, it benefits the planet, but I don't lead with the green message anymore because I think there's a more evergreen way to look at it, which is efficiency.” ThinkingWayLooksPlanetsBenefitsMessagesGreenEfficiencyEvergreens Author:Elizabeth Rogers
“The green movement got really hot really fast, but then the economy took a turn and it became clear exactly what's at stake, so I think somehow celebrities got a bad rap when they were trying to do good.” ThinkingTryingTurnsEconomyClearMovementHotGreenRapStakesGreen Movement Author:Elizabeth Rogers