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Baudrillard for Architects

Book by Francesco Proto · 2 quotes · Baudrillard, Architecture, Pompidou

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Baudrillard for Architects Quotes

“This is, then, no longer a sequence of mere objects, but a chain of signifiers, in so far as all of these signify one another reciprocally as part of a more complex super-object, drawing the consumer into a series of more complex motivations. (Baudrillard, 1998: 27)”

Consumers Baudrillard Signification

Book:Baudrillard for Architects

Source: Baudrillard for Architects

“Barthes referred to semiology, the science of signs, in pursuing this task. He followed Ferdinand de Saussure’s claim that a sign is merely the outcome of an arbitrary relationship between a signifier (a word, picture, utterance) and a signified (a concept or mental image to which the signifier gives rise) – implying that the words we use have no fixed meanings in themselves. De Saussure called this ability of the sign to represent or convey meaning signification.”

Barthes Signification Semiologia Saussure

Book:Baudrillard for Architects

Source: Baudrillard for Architects