“Christmas was on a Sunday in 2005, which had a greater than expected negative impact on retail and classified advertising during the last weekend of our fiscal year. In addition, our California papers had held up well in automotive advertising, but the industry-wide decline in this category reached them in the fourth quarter as well.” YearsWellsLastsGreaterIndustryPaperNegativeImpactWideExpectedAdvertisingCaliforniaSundayCategoriesQuartersWeekendDeclineFourthPapersRetailFourth Quarter Author:Gary Pruitt
