How Customers Think: Essential Insights... A source page for quotes linked to Gerald Zaltman. 0 quotes
“Ninety-five percent of thought, emotion, and learning occur in the unconscious mind - that is, without our awareness.” MindEmotionFiveAwarenessPercentUnconsciousNinetyUnconscious Mind Book:How Customers Think: Essential Insights Into the Mind of the Market Source: How Customers Think: Essential Insights Into the Mind of the Market