“Ninety-five percent of thought, emotion, and learning occur in the unconscious mind - that is, without our awareness.”
Quote by Gerald Zaltman
Work
How Customers Think: Essential Insights Into the Mind of the Market
This book delves into the intricate workings of consumer thought and behavior, offering insights into how customers make purchasing decisions. It explores the psychological and emotional factors that influence consumer choices and provides strategies for businesses to better cater to their customers' needs. more
Author
Gerald Zaltman
Gerald Zaltman is a renowned marketing psychology professor, born in 1938. He teaches marketing and consumer behavior at Harvard Business School and is known for his contributions to consumer insights and brand management. more