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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Book by Guy Kawasaki · 2 quotes · Products, Business, Clueless

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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition Quotes

“People who earn the label "creative" are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.”

“"No one is doing what we're doing." This is a bummer of a lie because there are only two logical conclusions. First, no one else is doing this because there is no market for it. Second, the entrepreneur is so clueless that he can't even use Google to figure out he has competition. Suffice it to say that the lack of a market and cluelessness is not conducive to securing an investment. As a rule of thumb, if you have a good idea, five companies are going the same thing. If you have a great idea, fifteen companies are doing the same thing.”