“"No one is doing what we're doing." This is a bummer of a lie because there are only two logical conclusions. First, no one else is doing this because there is no market for it. Second, the entrepreneur is so clueless that he can't even use Google to figure out he has competition. Suffice it to say that the lack of a market and cluelessness is not conducive to securing an investment. As a rule of thumb, if you have a good idea, five companies are going the same thing. If you have a great idea, fifteen companies are doing the same thing.”
Quote by Guy Kawasaki
Work
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
This book offers a lighthearted yet insightful approach to navigating the competitive landscape of business. It provides strategies and tactics for outsmarting, outmanaging, and outmarketing competitors, emphasizing the importance of adaptability and strategic thinking. more
Author
Guy Kawasaki
Guy Kawasaki is a renowned author, entrepreneur, and venture capitalist. He is best known for his tenure at Apple, where he served as the vice president of marketing. Kawasaki's writings cover topics such as innovation, entrepreneurship, and marketing, and have been widely appreciated by readers. more
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