“Generational transitions are filled with opportunities, yet history is filled with examples of mistakes, bad decisions and wasted resources trying to cater to a new generation. Will it be a stormy ride, or a smooth sail for you? It all depends on how well you prepare.” CultureGenerationsMarketingDemographicsWorkforce Book:Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce Source: Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce