“Without the right marketing metrics, you are shooting in the dark. The only way to know if things are working for you or not is those metrics.” IfsKnowsWayDarkMarketingShootingMetrics Author:Ian Brodie
“Every study that's been done on email marketing has shown that increased frequency brings better results. If you're only emailing somebody once a month, they'll forget you.” IfsDoneForgetResultsStudyMonthsMarketingEmailFrequencyForget You Author:Ian Brodie
