“Even further, one can use a viral model for many things – it doesn't make those things a virus. For example, say that one day a prominent scientist decided to coin “moonemes” and started the “mooneme hypothesis” of cow migration. The hypothesis is all about how cows' migration patterns can be described and modelled as a “virus of the plains”, because cows move from place to place, spread, mutate, and eat all of the grass. No matter how well the model fits to cows, they are not - and will never be - obligate parasites. A view that it's a matter of personal perspective is subjectivism and hardly conducive to scientific inquiry of an objective world. It's simply not in the nature of cows any more than it is in the nature of knowledge.” ScienceCowsMemesDebunked Book:The Leprechaun Delusion Source: The Leprechaun Delusion
“If ideas were viruses, then, like any virus, they would mutate rapidly and often arbitrarily, with only the fitter ideas spreading and continuing their lineage. We simply do not see this with any sort of knowledge. The only time knowledge might appear to mutate is when ideas are altered by the individuals holding them, but that does not prove the meme “hypothesis.” In fact, if the meme “hypothesis” were true, then the evolution of ideas would be quite strange indeed. For every time a good idea was received through memetic transmission, there would be mutations of that idea, rapid one's, most of which would be complete nonsense. Sure, the nonsense ideas would “die”, but they would appear at first and remain until they did. One might argue that this is made manifest in discursive thought, but one would be patently, at the base level, incorrect. This is, unfortunately, is one of the logical consequences of the meme “hypothesis” that, as a parasite, all information becomes discursive thought. Schizophrenics are typically the only people to experience discursive thoughts, and most people are not, in fact, schizophrenic.” SchizophreniaMemesMutationsDiscursive Thought Book:The Leprechaun Delusion Source: The Leprechaun Delusion