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Jaak Kilmi Biography

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“It was life under the Soviet system - we were struggling with every big problem. Publicly, my parents had to queue up to buy food, but were able to live secret lives in their private rooms. With the TV set in the living room, we were able to see Western pop culture -a different reality from what we were living. For me, it was like two different universes existed at the same time, and we got used to being in these parallel universes.”

TwoDifferentProblemBigsRealityAbleUsedCultureUniverseParentRoomsSecretStruggleTvsWesternPopsSovietParallelsPop CultureLiving RoomBig ProblemsSecret LifeQueuesParallel UniverseDifferent RealitiesDifferent Universes
Author:Jaak Kilmi
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“In the mid-1980s, however, the Estonian TV programmers came up with a clever idea: they asked Moscow for millions of rubles to make propaganda in Estonia to fight the Finnish programs' popularity. They got millions from the government, but what they made was not propaganda at all! They simply made good, entertaining programs - no one in Estonia recognized them as propaganda, only Russia thought it was, so they got away with it. Of course, Russia provided their own propaganda programs, but Estonians knew to avoid them.”

MadeIdeasGovernmentFightingCoursesMillionsTvsProgramRussiaCleverPropagandaEntertainingPopularityProgrammersMoscowFinnishEstoniaEstonians
Author:Jaak Kilmi
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