“People are not your most important asset....the right people are.” PeopleImportantAssetsGood To Great Author:James C. Collins
“It is more important to know who you are than where you are going, for where you are going will change as the world around you changes.” KnowsWorldImportantWho You AreWhere You AreWhere You Are Going Author:James C. Collins
“First figure out your partners, then figure out what ideas to pursue. The most important thing isn't the market you target, the product you develop or the financing, but the founding team.” FirstsImportantIdeasTeamFiguresProductsImportant ThingsPartnersPursueTargetFoundingFinancing Author:James C. Collins
“It's more important than ever to define yourself in terms of what you stand for rather than what you make, because what you make is going to become outmoded faster than it has at any time in the past. ...hang on to the idea of who you are as a company, and focus not on what you do, but on what you could do. By being really clear about what you stand for and why you exist, you can see what you could do with a much more open mind. You enhance your ability to adapt to change.” MindImportantIdeasPastTermAbilityCompanyClearFocusWho You AreFasterBeing RealOpen MindDefine YourselfAbility To Adapt Author:James C. Collins
“In a world of constant change, the fundamentals are more important than ever.” WorldImportantCommunicationFundamentalsConstant Author:James C. Collins
“I've never found an important decision made by a great organization that was made at a point of unanimity. Significant decisions carry risks and inevitably some will oppose it. In these settings, the great legislative leader must be artful in handling uncomfortable decisions, and this requires rigor.” MadeImportantFoundLeadershipDecisionLeaderRiskOrganizationSignificantSettingSettingsUncomfortableRigorDecisions MadeImportant DecisionsUnanimityGreat Organizations Author:James C. Collins
“Level 5 leaders are differentiated from other levels of leaders in that they have a wonderful blend of personal humility combined with extraordinary professional will. Understand that they are very ambitious; but their ambition, first and foremost, is for the company's success. They realize that the most important step they must make to become a Level 5 leader is to subjugate their ego to the company's performance. When asked for interviews, these leaders will agree only if it's about the company and not about them.” IfsFirstsImportantRealizingLeadershipLevelsBusinessCompanyLeaderStepsWonderfulHumilityEgoAmbitionPerformancesAgreeExtraordinaryInterviewsAmbitious Author:James C. Collins
