“Unfortunately, marketing textbooks is like marketing fishing lures: the point is to catch fishermen, not fish. Thus many adopted textbooks are flashy to catch the eye of adoption committees but dull when read by students.” EyeStudentsMarketingFishesDullFishingAdoptionCommitteesAdoptedTextbooksFishermanLureFlashy Book:Lies My Teacher Told Me: Everything Your American History Textbook Got Wrong Source: Lies My Teacher Told Me: Everything Your American History Textbook Got Wrong
“I don't think teachers read the textbooks. And I don't think adoption committees read the textbooks before they adopt them. I think they look at them.” ThinkingLooksTeacherAdoptionCommitteesTextbooks Author:James W. Loewen
