“Make your copy straightforward to read, understand and use. Use easy words; those that are used for everyday speech. Use phrases that are not too imprecise and very understandable. Do not be too stuffy; remove pompous words and substitute them with plain words. Minimize complicated gimmicks and constructions. If you can't give the data directly and briefly, you must consider writing the copy again.” IfsGivingWritingUseUsedEasySpeechEverydayComplicatedDataPhrasesRemoveCopiesSubstitutesConstructionStraightforwardPompousGimmicks Author:Jay Abraham
“The key of all life is value. Value is not what you get, it's what you give.” GivingLife IsValuesKeys Author:Jay Abraham
