“That's the rational premise behind my spending hours of billable time adjusting my Facebook preferences. The real reason, of course, for all this stuff, is that it provides a way to blow off work you should be doing, while creating the illusion that you are achieving something.” WayShouldRealReasonCoursesStuffHoursBehindsAchieveCreatingIllusionBlowSpendingRationalPreferencePremisesAdjusting Author:Jeffrey Zeldman
“The best way to engage honestly with the marketplace via Twitter is to never use the words "engage," "honestly," or "marketplace."” WayUseBusinessSocial MediaHonestlyBest WayMarketplaceSocial Media Marketing Author:Jeffrey Zeldman
“Usability is like love. You have to care, you have to listen, and you have to be willing to change. You’ll make mistakes along the way, but that’s where growth and forgiveness come in.” WayCareGrowthMistakeLove YouWillingMaking MistakesLike LoveUsabilityWilling To Change Author:Jeffrey Zeldman
“Many young web designers view their craft the way I used to view pop culture. It's cool or it's crap. They mistake Style for Design, when the two things are not the same at all. Design communicates on every level. It tells you where you are, cues you to what you can do, and facilitates the doing. Style is tautological; it communicates stylishness. In visual terms, style is an aspect of design; in commercial terms, style can communicate brand attributes.” WayTwoYoungUsedCultureTermCan DoLevelsViewsMistakeStyleDesignAspectCommunicatePopsCraftsBrandsDesignerVisualsTwo ThingsWhere You AreAttributesCrapPop CultureFacilitate Author:Jeffrey Zeldman
