“Everybody is pretty good in the first quarter. Second quarter, you have a little bump or two on you coming into the half. By the time the third quarter comes around, you're tired, you're laboring. When you come to the fourth quarter, it calls on your character.” FirstsLittlesTwoCharacterHalfThirdsTiredQuartersFourthBumpsFourth Quarter Author:Jerry Jones
“The NFL is in premium interest time, in the fourth quarter [of the business year] when you have Thanksgiving, Christmas, and that's when we try to get the most decision-makers in front of the television, in the fourth quarter.” TryingYearsInterestDecisionFrontsTelevisionNflMakersQuartersFourthPremiumDecision MakersFourth Quarter Author:Jerry Jones
“Other sports culminate at different times of the year, but the NFL is in the fourth quarter - that's where the money is.” YearsDifferentSportsNflQuartersFourthDifferent TimesFourth Quarter Author:Jerry Jones
“It's the premium time, the fourth quarter. October, November, December and now, if you will, going over into the first quarter in January. But really, football, that's when the interest is in the game.” IfsFirstsGamesInterestFootballQuartersFourthOctoberNovemberDecemberJanuaryPremiumFourth Quarter Author:Jerry Jones
