“Sometimes you get more creativity when you're in a box than when you can do anything. In really difficult situations, sometimes, you get the most interesting thinking.” ThinkingSometimesDifficultCan DoInterestingSituationCreativityBoxesMost InterestingDifficult Situations Author:Jim Mullen
“In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.” KnowsWayPersonsFactsGivenBusinessSituationPracticeBehaviorReputationBrandsSurrogates Author:Jim Mullen
