“When you look at a strong brand, you see a promise.” LooksStrongBusinessPromiseBrands Author:Jim Mullen
“The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing.” BusinessPayWorryGreaterMarketingLoyaltyCommandBrandsSensitivityPromotionBrand Loyalty Author:Jim Mullen
“In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.” KnowsWayPersonsFactsGivenBusinessSituationPracticeBehaviorReputationBrandsSurrogates Author:Jim Mullen
