“Your customers are the customers of other brands who occasionally buy you.” BusinessCustomersBrands Author:Andrew S. C. Ehrenberg
“The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing.” BusinessPayWorryGreaterMarketingLoyaltyCommandBrandsSensitivityPromotionBrand Loyalty Author:Jim Mullen
“In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.” KnowsWayPersonsFactsGivenBusinessSituationPracticeBehaviorReputationBrandsSurrogates Author:Jim Mullen
“All meaningful and lasting change starts first in your imagination and then works its way out. Imagination is more important than knowledge.” WayFirstsImportantImaginationBusinessMeaningfulLastingLasting Change Author:Albert Einstein
“The dignity of the artist lies in his duty of keeping awake the sense of wonder in the world. In this long vigil he often has to vary his methods of stimulation; but in this long vigil he is also himself striving against a continual tendency to sleep.” WorldLongArtLyingArtistSleepWonderDutyDignityMethodStriveTendenciesAwakeVaryStimulationSense Of Wonder Author:Marc Chagall
“Companies that recognize the need to be creative about their businesses are going to pursue this creative thinking with us or without us. It's our collective responsibility, our collective future to make sure they choose to do it with us.” ThinkingNeedsBusinessResponsibilityCompanyCreativePursueCollectivesBe CreativeCreative ThinkingCollective Responsibility Author:Bob Schmetterer
“For people who live in the imagination, there is no lack of subjects. To seek for the exact moment at which inspiration comes is false. Imagination floods us with suggestions all the time, from all directions.” PeopleMomentsInspirationImaginationBusinessSubjectsFloodSuggestions Author:Federico Fellini
“Organisations with decision-making speed and imagination will thrive as nobody can claim to have a monopoly over creativity.” ImaginationDecisionBusinessCreativityClaimsSpeedThriveDecision MakingMonopolyOrganisation Author:N. R. Narayana Murthy
“Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.” KnowsEnoughBusinessCreativeTvsWittyAdvertisingConsumersPrintEntertainingSophisticatedLikeable Author:Phil Dusenberry
“True creativity often starts where language ends.” InspirationalEndsPlayLanguageBusinessCreativityNew Beginnings Book:The Act of Creation Source: The Act of Creation