“You may have come to advocacy on your own, it may be part of your job or you may have been asked to “put a face” on a campaign by serving as its spokesperson. You may be acting as a lone crusader or as part of a larger advocacy effort. Either way, you share an objective with all other advocates: to have your story move audiences from apathy to empathy to action.” ActionStorytellingSocial ChangeAdvocacyAdvocatePersonal Story Book:Living Proof: Telling Your Story to Make a Difference Source: Living Proof: Telling Your Story to Make a Difference