“Even the way the kids react with media today is so completely different than what most movies have. We just wanted to make a movie that challenged them.” WayDifferentKidsTodayWantedMediaMedia Today Author:Joseph M. Kahn
“Kids today are sold so much, by corporations and media and commercials and advertising and music videos, that I do. A lot of times, they retain that stuff and wear it, and that's the concept of a hipster. It's about owning it and redefining it, on your own level. It's a way of retaining control and meaning, in a world where you're being told to think in a certain way.” ThinkingWorldWayKidsTodayCertainStuffLevelsMediaConceptsVideoAdvertisingCorporationsHipsterRetainingRedefiningOwning It Author:Joseph M. Kahn
“If you really like a movie these days, you don't watch it once, especially if you're a kid, because you have a different relationship with media. You expect that to be on your hard drive, and it will look just as good, any time you watch it. It's not like VHS, where you watched it a certain amount of times and it started fading away.” IfsLooksDifferentHardKidsCertainWatchesMediaAmountThese DaysFadingFading AwayDifferent Relationships Author:Joseph M. Kahn