“The CMO should not and cannot rely on empathy alone to guide them, rather than market research. Likewise, no amount of market research can entirely replace empathy for the customer.” EmpathyMarketingMarket ResearchCustomer ResearchCmoChief Marketing Officer Author:Josh Steimle
“All other things being equal, a brand represented by a human being everybody knows, likes, and trusts, will beat a faceless corporation any day.” InfluenceMarketingBrandingPersonal BrandingThought Leadership Author:Josh Steimle