“Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.” IndividualIdentityInternetIndividualityAdvertisingReplaced Author:Joshua Ferris
“Everyone desires relationships and community. Most people want to belong to a cohesive, like-minded group. It staves off loneliness. It promotes identity. These are natural and very human instincts.” PeopleWantHumansDesireCommunityNaturalGroupsLonelinessIdentityInstinct Author:Joshua Ferris
