“I didn't have song rights for the first video because I didn't know that it was going to do what it did. So for the second video, I decided better safe than sorry. It is a really gray area as to whether or not you even need song rights to make a video like that.” KnowsNeedsFirstsSongRightsSafeAreasDecidedSorryVideoGrayGray Area Author:Judson Laipply
“One of the reasons that I think the first video was successful was that it wasn't overproduced. So for the second one, it was shot on several different cameras and one of them was an HD camera, and it was so clear and so clean that it almost looked overproduced.” ThinkingFirstsDifferentReasonSuccessfulClearShotsCamerasCleanVideo Author:Judson Laipply
“I actually cut out some frames and kind of gave it a little grainier look so it looks a lot more like the first one. I think that is really important. Especially from user-generated content, people don't want overproduced-looking videos.” PeopleThinkingWantFirstsLooksKindLittlesImportantCuttingVideoUsers Author:Judson Laipply
