“I think the biggest lesson to be learned is that it is almost impossible to just throw a logo on a video. A lot of people think that if you make a really popular video, I can get Pepsi to put a little logo on there and they will pay me a lot of money. We wanted to create something that wasn't just a "slap a logo on the video."” PeopleIfsThinkingLittlesI CanWantedPayImpossibleLessonsVideoLots Of MoneySlapLogosPepsiLessons To Be LearnedReally Popular Author:Judson Laipply
“I actually cut out some frames and kind of gave it a little grainier look so it looks a lot more like the first one. I think that is really important. Especially from user-generated content, people don't want overproduced-looking videos.” PeopleThinkingWantFirstsLooksKindLittlesImportantCuttingVideoUsers Author:Judson Laipply