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Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces

Book by Kate O'Neill · 4 quotes · Data, Analytics, Business

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Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces Quotes

“I’m not here to say that analytics are bad. I’m here to say that analytics are human. Or at least, they represent the real needs and genuine interests of actual human beings; they’re proxies for people. And as such, we are honor bound to be respectful with them, to consider them with nuance and care, to let them guide us toward creating experiences of delight or at least outcomes that fulfill mutual needs, not to use them, manipulate them, and exploit them.”