“I hate this expression, but - "thinking outside the box," in terms of how to market and put a Broadway show out into the - allow it to reach the target audience, who can't necessarily spend $120 to come see it.” ThinkingShowsHateTermAudienceExpressionI HateBoxesTargetBroadwayOutside The BoxTarget AudienceThink Outside The BoxBroadway Shows Author:Katherine Shindle