“People can undergo a sudden change of thinking and loyalties under threat of death or intense social pressure and isolation from friends and family.” PeopleThinkingSocialPressureThreatLoyaltyIntenseIsolationFamily And FriendsSocial ChangeSocial PressureSudden Change Author:Keith Henson
“Attention is the way social primates measure status. It is highly rewarding because it causes the release of brain chemicals such as dopamine and endorphins.” WaySocialCausesAttentionBrainReleaseChemicalsPrimatesDopamineEndorphins Author:Keith Henson
“Cults, or related social movements such as the Taliban in Afghanistan, result in massive military expenses.” SocialResultsMilitaryMovementRelatedMassiveExpensesAfghanistanCultTalibanSocial Movements Author:Keith Henson
“Primates will continue to play social games without the least insight into what is killing them.” PlayGamesSocialKillingInsightPrimates Author:Keith Henson
“Successful cult memes induce intense social interaction behaviour between cult members. This trips the attention detectors.” SocialAttentionSuccessfulMembersIntenseInteractionBehaviourCultSocial InteractionSocial ServiceMemes Author:Keith Henson