“In October 2017, bombshell reporting from the New York Times and The New Yorker revealed that dozens of women, including high-profile actresses, had accused top film producer Harvey Weinstein of rape, sexual assault, and sexual harassment. The number of Weinstein accusers would eventually total more than eighty, with accusations that stretched back thirty years. Ten days after the story broke, actress Alyssa Milano tweeted, “If you’ve been sexually harassed or assaulted write ‘me too’ as a reply to this tweet.” Within twenty-four hours, more than 12 million social-media posts referenced #MeToo, and the viral social feminism campaign soon spread across eighty-five countries. Alyssa Milano quickly credited the phrase “#MeToo” to its originator, the activist Tarana Burke, who coined the phrase in 2006 as a way to raise awareness and promote solidarity among women of color who’d suffered sexual assault.” Domestic AbuseTrialMetoo MovementJohnny DeppSocial MovementAmber Heard Book:Hollywood Vampires: Johnny Depp, Amber Heard, and the Celebrity Exploitation Machine Source: Hollywood Vampires: Johnny Depp, Amber Heard, and the Celebrity Exploitation Machine
“As more brands and corporations hurried to hop on the #MeToo train, they changed their messaging to raise awareness about issues concerning women. Nike launched the “Until We All Win” campaign to promote gender equality and empowerment. The condom brands Durex and Trojan focused their ad campaigns on sexual consent and sexual assault. Twitter bought its first-ever television ad during the 2018 Oscars, a sixty-second black-and-white spot focused on female empowerment and promoting a newly minted hashtag: #HereWeAre. Now these corporate brands could be concerned and “active,” without directly and materially addressing the systemic issues plaguing women, like poverty and healthcare.” ActivismBrandsDomestic AbuseTrialMetoo MovementJohnny DeppSocial MovementAmber HeardDepp V Heard Book:Hollywood Vampires: Johnny Depp, Amber Heard, and the Celebrity Exploitation Machine Source: Hollywood Vampires: Johnny Depp, Amber Heard, and the Celebrity Exploitation Machine